Pink funnel

Spotlight Sports Group webinar: Fantasy and betting content about the funnel

We are just six weeks out from the start of the NFL season, but the start of the fantasy football and betting season is...
Surfer on a wave

ALT Sports Data: How offbeat sports make it into US sportsbooks

The betting catalogs across the United States continue to grow along with sports betting. Some states are taking wagers on everything from the Nathan's...
Blocks reading equity and equality

IGT’s new VP of DEI Brian Blake talks bringing more equity to gaming

Coming off the heels of IGT publishing its 16th annual Sustainability Report, SBC Americas had the opportunity to connect with Brian Blake, IGT’s Vice...

Jason Angelides, Epoxy.ai: SmartPicks is changing the game for personalized betting 

A few weeks back, AI and ML personalization software provider Epoxy.ai made the announcement that it would debut its SmartPicks solution with betParx.  By using...
Tiffany Sadler, Head of Marketing and Product at SUZOHAPP

Tiffany Sadler, SUZOHAPP: the sky’s the limit for retail sports betting in the US

When speaking about the growth of the sports betting sector, we often focus upon the digital space - whether that be online betting, mobile...
GeoComply - Skill Based Gaming

Webinar recap: Skill games an industry keen to de-risk their operations

There may not be two words more lacking in clarity these days than "skill games". The phrase gets thrown around to describe a number...

betPARX draws upon Epoxy.ai’s SmartPicks to drive player engagement

betPARX has extended its existing partnership with AI and ML personalization software provider Epoxy.ai by becoming the first operator to utilize the SmartPicks solution. Epoxy.ai’s...
Pride flag

Sportradar an example of how to take Pride in its LGTBQ+ community

As Pride Month draws to a close, it is important to highlight what the gaming industry is doing to be more inclusive of the...
Sporttrade Line Shopping Interview

Looking Sharp: Sporttrade and the value of line shopping

When sports betting exchange Sporttrade launched, it initially positioned itself as the gambling equivalent of the Robin Hood app. Users could buy shares of...

LSports – The Data Revolution: Adapting or Fading Away in the Sports Betting Industry

Writing for SBC Americas, Dotan Lazar, CEO of LSports, takes a look at why sports data has become the new battleground for sportsbooks looking...

Event News

2024 SBC Sports Betting Hall of Fame nominees

SBC announces six 2024 Sports Betting Hall of Fame inductees

SBC has revealed the six individuals set to join the esteemed ranks of the 2024 Sports Betting Hall of Fame. This annual tradition, initiated...
SBC Awards 2024

SBC Awards North America 2024 shortlist revealed

SBC has announced the shortlist for the upcoming SBC Awards North America ceremony, part of SBC Summit North America. The shortlist recognizes the achievements and...

SBC Summit North America: Charting new paths in affiliate marketing success

As affiliates grapple with the challenge of higher player acquisition costs and the subsequent need to build player loyalty, SBC Summit North America will...
SBC Summit North America iGaming Track

2024 SBC Summit North America’s focus on iGaming

The 2024 edition of SBC Summit North America will spotlight iGaming, a vertical with immense revenue potential which is, however, often overshadowed in the...