horse racing

Fixed odds wagering: The future of horse racing in the U.S.

With Colorado recently introducing fixed odds betting on horse racing on sportsbook platforms, Michele Fischer, Vice President of SIS Content Services, explains the positive...
Viewfinder looking at ocean

Fluharty: Focus cannibalization talk on the black market

The 2024 SBC Summit North America is less than a month away, but the excitement around the event is already starting to build. After...
North Carolina flag

North Carolina roundtable: What to make of betting’s latest state

While NC State readies for Final Four weekend, North Carolina bettors ready themselves for the first opportunity to wager on the marquee sports betting...

Operators need to use AI to identify problem gamblers according to industry specialist

Operators need to be more proactive in identifying problem gambling and also use AI tools to aid the process according to industry specialist Jonathan...
Slot machine innards

Anaxi’s studio head on slot design and the ‘art of the math’

Some would say that math and creativity are not two things that naturally go hand-in-hand. Anaxi's Head of Studio & Content Kim Rogers wasn't...
Dog doing agility trick

Underdog ready to ‘do more’ with its North Carolina sportsbook launch

The last time Underdog founder and Co-CEO Jeremy Levine spoke with SBC Americas, he hinted that sports betting was in the company's future. Today,...
bend in a road

Greentube: we will adapt to stay “ahead of the curve” in the US

Greentube US CEO Ben Sutherland lifts the lid on the online casino supplier’s strategy in the U.S, outlining why the firm has chosen the...

Saturday Night Live spoofs sports betting and responsible gambling

Getting the Saturday Night Live treatment is generally an indicator that a person, a business or an industry has fully infiltrated the mainstream. This past...
ladders insinuating growth

Linemate: building upon rapid expansion in 2024

It has long been posited that the Super Bowl is one of the most optimum times of the year to onboard new bettors during...
High 5 Games 88 Drums

New markets, new jackpots, new slots – High 5 Games spins into 2024

The iGaming world is one of near relentless competition, as hundreds of new titles vie for players’ attention in the slots lobbies of major...

Event News

Global Gaming Women breakfast

Global Gaming Women’s Breakfast: A tradition of empowerment at SBC Summit NA

At SBC events, the Global Gaming Women Breakfast Meetup has become a cherished tradition. With more women from diverse industry backgrounds participating in conferences,...
Dolby SBC webinar

Dolby Millicast to discuss the power of real-time livestreaming

Tomorrow , SBC Webinars are hosting "Maximize your player engagement and profits with real-time streaming" in partnership with livestreaming experts, Dolby Millicast. Airing live...
Hand putting dollar in tip jar

Jesse Learmonth has two tips for pitch contest participants

The First Pitch competition is always a highlight of SBC Summit North America and this year's contest will be no exception. And nobody knows...
North America Summit headliners

Headliners announced for SBC Summit North America 2024

SBC Summit North America will feature a powerhouse lineup of conference headliners, covering everything from legislative insights to the future of women's sports, at...