London-based Dynamic Messaging, a provider of integrated voice and SMS promotions for gaming brands including Ladbrokes, LeoVegas and Foxy Bingo, will use Juegos Miami (May 30 – June 1, The Biltmore, Miami) to expand its activities in Latin America.
Commenting on the firm’s expansion into Latin America, director Seth Greel said: “We are currently running regular campaigns in Brazil, Peru and Argentina and will be continuing to expand within Latin America in the coming months. We believe that the Latin American market is becoming stronger and stronger and represents a clear opportunity for growth.
“The Latin American market is of course different from the European market, however, the main challenge is around how you deliver the message. For example, the tone of voice, the speed of the delivery, the various different colloquialisms that each country or region has. It is these small, yet important details which can be the difference between success or failure. We have two USPs, our first is that we have the ability to deliver a 4x higher conversion rate when compared to emails or bulk SMS.
“We can achieve up to an eight per cent conversion on lapsed customers contacted within 30 days of inactivity and up to a five per cent conversion of registered non-funded customers contacted within 24 hours of signing up. The second is our in-depth knowledge of how to speak to customers, when to contact them and how to convert them. We have run campaigns in over 70 countries, in 30 languages.”
Explaining how these attributes strengthen their position in the region, Green continued: “Our knowledge and skill sets are about how we communicate and engage with people from all over the world, so although there are differences between Europe and Latin America, to us there are also differences between customers from brand to brand, country to country and region to region. Everyone is unique and has their own preferences and we make it our job to understand what those preferences are, so that we can provide the most effective service to our clients as possible.”
“Juegos Miami is a great opportunity to meet with clients and prospects alike and having a professional rally point for operators and regulators in the region to meet is imperative,” he added. “Technology has made it so easy for businesses to have relationships without ever meeting face-to-face, which means you sacrifice a certain element of rapport. We want to provide our clients with the best service possible, but we also want to form strong relationships that last for years, and Juegos Miami gives us the opportunity to do that.”