BtoBet is preparing for next week’s Peru Gaming Show in Lima with high expectations for a busy event and the opportunity to broaden its operations in the wider LatAm region. The expo will take place from June 20 to 21.

Company chairman Alessandro Fried explained: “We will be heading to Lima to attend what is widely expected to be a bustling Peru Gaming Show, with various experts and major players from the gaming industry having the opportunity to meet under the same roof and gauge the benefits that such a changing scenario will have on the whole LatAm industry.”   

With a new framework that is set to regulate its online igaming market, Peru is fast emerging from the shadows of other major players in the Latin American region. Evaluating the current scenario and its immediate future, Fried said that the prospect of a strongly regulated environment acts as one of the key steps for operators to safeguard their business’ success. “The expected high level of regulation that will come into effect during the next few months will act as a safeguard for all parties who have invested in providing a regulated environment for the players,” he noted.

He emphasised, however, that even in such favourable circumstances, success in the region is not a foregone conclusion, and as indicated in BtoBet’s latest industry report, operators must make the right decisions in order to put themselves in a position to reap the much sought after benefits.

BtoBet added that PGS 2018 will provide the ideal stage on which to meet with local and international operators and demonstrate how its sportsbook and gaming platforms would perfectly suit the Peruvian market.