Chicago-based Rush Street Interactive (RSI) is making history as the first US gaming company to launch a regulated online sportsbook in Colombia. The first country in South America to legalise and regulate internet gambling nationwide, Colombia is an appealing online gaming market due to its reasonable tax rate and strong regulatory framework.
“RSI is thrilled to be the first US-based operator to enter the regulated Colombian online gaming market where there are over 48 million people, a significant existing land-based casino market, and a player base that likes to gamble,” said Richard Schwartz, President and Co-Founder of Rush Street Interactive.
“Betting and sports are cultural passions in Colombia so we’re excited to combine those with our mission to provide players with compelling and trusted online gambling experiences.”
RSI, one of the fastest-growing online gaming operators in the States, will bring its innovative and proprietary online gaming platform to the Colombian market under the “Rush” brand. Similar to its PlaySugarHouse.com online casino site in New Jersey, where RSI has extensive game content, convenient payment methods and offers unique player experiences, RSI plans to apply that same formula of success in Colombia.
“We’re going to bring a lot of the functionality, excitement, and innovation, that has worked really well for us in New Jersey, to the Colombian market for the first time,” Schwartz added.
Rush Street Interactive’s entry into the Colombian market represents a significant milestone in the company’s growth strategy to operate online gaming sites in newly regulated igaming markets across North and South America.