Montreal based Income Access has announced a strengthening of its relationship with Lottoland, as the brand seeks expansion into Canada in addition to growth in a variety of new markets.

Following its relaunch in both the UK and Brazilian markets, as well as its Canadian entry earlier in the month, the online lottery brand has expanded its affiliate programme, which will see Income Access’ team of lottery affiliate managers now help manage Lottoland’s affiliate channel.

Tara Wilson, General Manager at Income Access, commented: “We’re excited to further extend Paysafe’s relationship with Lottoland and provide the company with marketing support in Canada and other new markets in 2018 and beyond.

“From Income Access’ recent partnerships with major American state iLotteries and our experience managing affiliate progammes in Europe, Income Access has considerable expertise in optimising the affiliate channel for online lottery brands.”

Lottoland, which allows players to wager on a range of international jackpots, is active in 13 markets and has in excess of eight million customers worldwide.

In addition to spearheading affiliate recruitment, player acquisition and programme growth, Income Access affiliate managers will support the brand’s launch in the Italian market later in Q3 2018.

Nigel Birrell, CEO at Lottoland, added: “Lottoland is pleased to be working with the Income Access Affiliate Team and will look to draw on their wealth of knowledge in the industry. They’ll also help us as we enter new markets, such as Canada.

“We’re confident that, with the help of Income Access, we’ll be able to deliver our desired goals regarding player acquisition and continue building strong relationships with new and existing partners.”