The American Gaming Association (AGA) has begun the 21st annual Responsible Gaming Education Week by updating its Code of Conduct for Responsible Gaming. The revised code will incorporate sports betting and add new provisions regarding responsible advertising.
The AGA’s Code of Conduct guides industry efforts to build a more cohesive dialogue on responsible gaming. The updated code expands its guidelines to include wagers on sports, as well as new advertising provisions to ensure casino and sports betting marketing is targeted to an age-appropriate demographic with tasteful content and reasonable frequency.
“The American Gaming Association and its members are committed to fostering a gaming environment that focuses on education, wellbeing and responsibility,” said Sara Slane, AGA’s senior vice president of public affairs. “As gaming enters a new landscape, our industry is prepared to be a proactive partner in how we approach responsible gaming, highlighted today with our updated Code of Conduct that spells our obligations to our patrons, employees and communities.”
Gaming operators and manufacturers across the United States will commemorate the industry’s responsible gaming efforts by holding dozens of local events and responsible gaming educational activities. AGA will host two Get to Know Responsible Gaming panels this week with industry leaders, responsible gaming experts and thought leaders in Las Vegas and Boston.