Evolution Gaming has unveiled the opening of its first USA live casino studio, as the firm seeks to enhance its North American presence, following a similar launch in the Canadian city of Vancouver in January.
The new purpose built production studio to service the US market, located on the country’s east coast in New Jersey, is Evolution’s tenth such live casino entity worldwide.
This follows a series a recent announcements which has seen 888casino, Resorts Casino Hotel, Hard Rock Hotel & Casino Atlantic City, PlaySugarHouse.com operated by Rush Street Interactive and Ocean Resort Casino Atlantic City announce they will utilise the USA studio to launch live casino services for the Garden state’s players.
This is on top of the installation of Evolution dual play roulette tables, for on-premises and online purposes, for the gaming floors of Resorts Casino Hotel, Ocean Resort Casino and Hard Rock Hotel & Casino Atlantic City.
Martin Carlesund, Evolution CEO, commented: “Our entry into the US market has been a carefully considered long-term project. Back in 2013 Evolution became the first live casino provider to gain New Jersey Preliminary Waiver approval.
“Having closely monitored US market developments over the past few years, while reinforcing our position as live casino market leaders in Europe, we believe that now is the right time to launch with a full-fledged studio facility for the US.
“Now we have a fantastic live casino studio in New Jersey — with a wide choice of live games from day one, and ample room for expansion and the rapid ramping up of services to meet our new US licensees’ needs. We are now extremely well placed to support our licensees as they acquire and grow market share in the exciting new US live casino market.”
Evolution has also outlined the studio’s expansion plans, which would see further game launches and additional tables, including dedicated tables that can be used by operators for live sporting event promotions, and to cross-promote land-based casino attractions.