Multi-media information company Sports Information Group (SIG) has announced the premiere issue of its print and digital sports betting publication, DRF Sports Form. According to the publisher, every issue will be packed with in-depth analysis, proprietary angles and exclusive insight on every NFL game and more than 40 college football games generated by Sports Information Group’s renowned StatFox brand.
“This is an exciting day for us,” said Don Ryan, CEO, Sports Information Group. “We’ve certainly heard the overwhelming interest from customers in having a product that serves the sports betting market in the same authoritative and comprehensive way that Daily Racing Form serves the horse racing community. I have no doubt that both casual and professional sports bettors are going to quickly fall in love with DRF Sports Form and the deep insight and unparalleled analysis they will find in each issue.”
DRF Sports Form will be distributed weekly in the Northeast United States through December. The publication is also available in digital form at DRF.com/sportsform. As part of the launch plan, DRF Sports Form will be available as a free insert in the Saturday, September 1 issue of Daily Racing Form as well as at select wagering outlets in the Northeast.
“Sports betting is a natural extension for DRF’s customer base, which wagers on horse racing with triple the bankroll of the average horseplayer,” said James Zenni, chairman of SIG and president and chief executive officer of Z Capital. “We are proud to support the launch of this exciting new product, which compliments SIG’s platform and reaffirms Daily Racing Form as an innovative industry leader.”
