Metric Gaming, the sportsbook platform and data services provider, has completed a $10m funding round as it looks to expand its interest in the US market. The supplier’s series A funding round was led by RDA Ventures LLC, with additional funds coming from existing investors. As part of its investment, RDA Ventures will join Metric Gaming’s board of directors.
Martin de Knijff, the firm’s founder and CEO, said: “This investment will accelerate Metric Gaming’s plans to capitalize on the substantial market opportunities arising as states across the US continue to legalize sports betting. Metric’s B2B value proposition – a turnkey, mobile-optimized solution that includes the transaction platform, front-end, trading, operations, risk management, product and unique content – is backed by pedigree and expertise built on both sides of the Atlantic, and will enable operators to quickly and efficiently capture market share. We look forward to showcasing Metric’s innovative product range and ambitions when we meet with existing partners and potential new ones next month at G2E.”
David Broser, president of RDA Ventures, said: “The combination of Metric’s product suite, services and management talent made this an easy investment for us. Metric is uniquely positioned as a sports betting B2B provider with advanced expertise that’s rare in the US, and we’re excited to be on the ground floor with such a compelling player in the nascent legalized U.S. market.”
Metric Gaming’s global executive team will be showcasing the company’s technologies and services at G2E Las Vegas, which takes place at Sands Expo from October 9 to 11.