Scientific Games Corporation and Hard Rock International have forged an exclusive three-year contract for lottery instant scratch games. The announcement solidifies instant scratch games for lotteries in North America and Europe with the iconic Hard Rock brand.
Explaining more about the deal, Kyle Rogers, executive vice president of lottery licensed brands for SG, commented: “Scientific Games is known for our game innovation, and our game design studios cannot wait to begin creating products featuring the Hard Rock brand to add a cool edge to our customers’ instant games. The Hard Rock brand is ubiquitous with music, fun and good times. We welcome this legendary brand into the Scientific Games’ licensed properties portfolio and believe lottery players will share our enthusiasm.”
“We’re excited to extend our collaboration with Scientific Games Gaming and Interactive groups to another vertical, and look forward to seeing the Hard Rock brand reach new audiences globally,” said Kresimir Spajic, SVP online gaming, Hard Rock International.
SG provides game entertainment, technology and services to more than 150 lotteries globally. According to the company, instant products generate more than 70 per cent of both US and global lottery instant game revenues.
