Following completed technical integration, a range of NetEnt’s popular games has now gone live with British Columbia Lottery Corporation (BCLC) through an agreement with IGT. This marks the first entry for the digital entertainment company on the regulated market in Canada.
Having previously agreed with IGT to supply online casino games to BCLC, the integration is now complete. A selection of NetEnt’s portfolio of games will be made available to BCLC’s players through the IGT Connect integration layer providing by IGT to the lottery. BCLC is a member of World Lottery Association (WLA), the industry organization for state-authorized lotteries around the world.
Therese Hillman, Group CEO of NetEnt, commented: “Launching our games to players in British Columbia is an important milestone for us in our expansion in North America. Entering regulated markets is a vital part of our strategy going forward, especially within the WLA segment. I am sure that our exciting games will be much appreciated by BCLC’s players.”
BCLC will be hoping that this latest portfolio of games will add even more fizz to its already stellar performance of late. The organisation posted a net income of $1.401bn for the financial year 2017/18, exceeding the previous year’s net income by $61.5m.