SIS has signed a deal to become the exclusive global distributor of pictures and data from the Hipódromo Argentino de Palermo racecourse in Buenos Aires. As part of a new three-year deal, the firm will broadcast live action from the racecourse’s 188 meetings and 1,500 races, significantly expanding its portfolio of international horse racing events.
The premier Argentinian racecourse hosts 69 Group races across the year, including the prestigious Group 1 events Gran Premio República, Gran Premio Polla de Potrillos y Potrancas, Gran Premio Selección, and Gran Premio Nacional. The additional races will be made available via all of SIS’ services, including the newly-launched 24/7 Live Betting Channels, an end-to-end solution which offers 24/7 betting events.
This latest partnership complements the supplier’s comprehensive portfolio, which includes horse racing from the UK and Ireland, Dubai, Singapore, Mauritius and Korea.
Simon Fraser, head of international racing at SIS, said: “Securing the exclusive rights of live racing from the Hipódromo Argentino de Palermo racecourse is an important step in our ambitions to offer premium, round-the-clock action to operators and their customers across the globe.
“As a provider of 24/7 betting content, it’s imperative we have access to quality racing that will appeal to audiences wherever they are in the world, and this latest partnership achieves our goal in doing exactly that.”
Hernan Fucile, head of product at Hipódromo Argentino de Palermo, added: “We’re thrilled to be partnering with SIS, who have built a solid reputation as a trusted provider of quality racing content for many years. With premium races taking place at our racecourse throughout the year and on a regular basis, we’re sure racing fans will enjoy the action available to them.”
