Scout Gaming has ramped up its efforts to make waves in the United States, after two deals were agreed alongside Milestone Entertainment and Metric Gaming.
Los Angeles headquartered Milestone, who has agreements with a number of US state lotteries, including California, Kansas, Idaho, New Hampshire, South Carolina, and Vermont, is to target the North American market to offer a series of fantasy sports and sports-related products.
Andreas Ternström, Scout Gaming CEO, explained: “Fantasy Sports has a long history in the American market, with approximately 60 million players enjoying at least one type of game, and daily fantasy sports is now legal in an increasing number and majority of states.
“When state operators, having a legacy of offering lottery and pool games, oversee the regulations, it becomes a natural step to expand their product portfolios into fantasy sports to create new revenue streams.
“Milestone Entertainment truly understands how to create compelling sports and entertainment products in the North American market, and we expect this partnership to be very successful.”
With Scout’s products set to be offered to the US, the agreement also stipulates that Milestone will include localised versions of Scout Gaming’s products in their offering, primarily targeting the United States and Canada.
Randall Katz, CEO of Milestone Entertainment, commented: “We are very excited to collaborate with Scout Gaming and bring their successful games to North America.
“Our team at Milestone Entertainment has years of experience with fantasy sports and sports-related products, and the timing is right for our customers to expand beyond the existing lottery games, making Scout Gaming’s products especially attractive.
“We have carefully evaluated suppliers to ensure that we provide our customers with the best products, and I am convinced that we have made the right choice.”
Scout has also entered a partnership agreement with Metric Gaming to target the US, with each party to be given reciprocal access to each other’s products.
The non-exclusive link-up states that both firms will jointly develop new products, with the ambition to coalesce sports betting and fantasy sports games.
Furthermore, as part of the agreement, Metric Gaming will provide traditional sports betting products for Scout Gaming’s Betflex application.
Martin De Knijff, Metric Gaming CEO, added: “We see great potential in the partnership with Scout Gaming since our products complement each other perfectly.
“To come up with a full-scale offering consisting of the two best products on the market is something I believe will be nothing short of successful.”
