South Korea’s $5bn Project Inspire development is to benefit from a link-up with Live Nation Entertainment, in a bid to attract world renowned talent to the proposed 15,000-seat indoor arena and outdoor performance space currently under construction.
Mohegan Gaming and Entertainment (MGE), the organisation leading the multi-phase development, is to see Project Inspire become the firm’s premier integrated entertainment resort.
The enhanced relationship with the live entertainment company sees MGE build upon its existing Mohegan Sun related deal, which sees Live Nation secure talent for the 10,000-seat Mohegan Sun Arena.
Alan Ridgeway, Live Nation’s president of international and emerging markets, explained: “We have been thrilled by the success of what Live Nation and Mohegan Gaming & Entertainment have built together through the Mohegan Sun Arena in Uncasville, and are excited to continue this partnership through Project Inspire.
“Touring throughout Northern Asia has grown significantly over the last few years, and the addition of the Inspire Super Arena can only continue to enhance that growth.”
A “first-of-its-kind” destination, Project Inspire is to feature a three-tower luxury hotel, as well as premier shopping, gaming and entertainment amenities, including the 15,000-seat arena.
Mario Kontomerkos, CEO of Mohegan Gaming & Entertainment, commented: “Mohegan Gaming & Entertainment and Live Nation have been long-time partners in creating one of the most successful arena venues in the world for its size, the Mohegan Sun Arena in Uncasville, Connecticut.
“Now, we are partnering again to do the same, only this time it will be at the Inspire Super Arena at the Incheon International Airport, right in the heart of the burgeoning Northern Asia entertainment market.
“The move further solidifies MGE’s position as the premier global gaming and entertainment resort developer and operator.”
Building upon the relationship regarding MGE’s flagship Mohegan Sun property, located in its home city of Uncasville, Connecticut, it’s hoped that Project Inspire venues can attract “the very best global talent” and become the region’s “most exciting entertainment experience”.
Tom Cantone, SSVP of sports and entertainment at MGE, added: “This is an exciting time for our industry in Northern Asia, our exclusive partnership with Live Nation Asia will further expand Mohegan Gaming & Entertainment into the global entertainment market.
“In partnership with Live Nation, our Inspire property is guaranteed to be the number one destination for guests and fans to embrace our incredible shows and must-see concerts.”