Harris Blitzer Sports & Entertainment (HBSE) has confirmed the agreement of a multi-year partnership with Caesars Entertainment and the sports and entertainment conglomerate’s marquee properties: the Philadelphia 76ers, New Jersey Devils and Prudential Center.
The partnership will introduce New Jersey sports fans to Caesars Entertainment’s new sports book experience now available at two of its Atlantic City properties and The Caesars Casino & Sports app through special promotions inside the Caesars Club at Prudential Center.
The 5,000-square-foot premium restaurant and bar will be located on the main concourse, providing Caesars Entertainment’s signature VIP hospitality to premium seat members for all New Jersey Devils home games and will be open to all event attendees during more than 175 live events, games and concerts held annually.
“Prudential Center and Caesars Entertainment are industry leaders in sports and entertainment,” said Adam Davis, HBSE CRO. “Caesars Club is a natural way to recreate the world-class Caesars experience for New Jersey Devils Premium Seat members and one million event-goers that attend concerts and live events at Prudential Center annually. With a partnership that synergistically bookends the state of New Jersey, Caesars Entertainment can connect with engaged sports and live event fans to promote its new sportsbook and mobile sports betting app throughout the Garden State.”
Chris Holdren, chief marketing officer for the casino operator, said: “Caesars Entertainment has enjoyed a long relationship with the New Jersey community. With the introduction of the Caesars Club Sports Lounge, we’re excited to expand our relationship and deliver our world-class hospitality and entertainment in a new part of the Garden State.”
In addition to exposure on Prudential Center’s 80 digital boards and colossal 4,800-square-foot outdoor LED board, Caesars’ branding will appear on club level tickets, premium wristbands, concourse pillars and more. The company will also have a presence at 76ers games through advertising placements. In a Caesars-branded “Shoot for a Million” on-ice promotion, select New Jersey Devils fans will have the chance to win $1m during the second-period break in 10 regular-season games.
