Scientific Games has confirmed the completion this week of the recently announced acquisition of Don Best Sports Corporation and DBS Canada Corporation in a move which, says the firm, enhances its sports betting portfolio and managed trading services with real-time data and pricing resources.
The acquisition follows the formation and launch of SG Digital’s Sportsbook Operations service which provides trading, marketing and product management services to customers. Said the company: “The Don Best team will provide world class betting and pricing services along with valuable real-time event data solutions.”
Seasoned industry veteran Benjie Cherniak, who has spent the past 10 years developing the organization’s sports information, live pricing and data integrity divisions, will lead the team as managing director. He will report directly to Keith O’Loughlin, SG Digital’s SVP sportsbook.
SG CEO Barry Cottle commented: “Don Best’s world class sports betting trading operation completes our full-service sports betting solution and enhances our ability to provide customers with a complete managed sportsbook. Don Best’s unrivalled pricing, trading and data services, combined with our new marketing services and OpenBet, our global leading sports betting technology platform, uniquely fortifies our position as the world’s leading sports betting provider, ready to help our customers win in the emerging US sports betting market and beyond.”
Cherniak responded: “We’re joining the Scientific Games team during a transformational time in the sports betting space, and our offerings are the perfect complement to the company’s already strong portfolio of products and services. With our specialized leadership, unmatched expertise in the North American market, extensive knowledge of the region’s most popular sports, and leading trading capabilities, we will continue to augment our partners’ sports betting technology.”