Foxwoods Resort Casino, in Mashantuket, Connecticut, has appointed Anika Howard as vice president of brand marketing and digital. An award-winning industry veteran, she brings nearly two decades of gaming experience to the property, including deep expertise in digital and mobile product marketing, brand communications and sports betting.
Suzanne Trout, chief marketing officer, commented: “In our search to find a candidate that could strategically bring the Foxwoods brand to life, Anika’s experience and earned respect among industry peers were unmatched, and a perfect fit for our leadership team as we continue to expand our position as a leading resort casino destination in North America. Anika has a track record of implementing cutting-edge, integrated approaches to create more engaging customer experiences, and we look forward to leveraging her innovative ideas and passion for technology at Foxwoods.”
Howard has held multiple leadership roles throughout her career and joins Foxwoods after a six-year stint at IGT where she was responsible for launching iLottery for the Illinois State Lottery and Georgia Lottery and most recently leading product marketing for on-premise mobile and sports betting services and solutions in North America.
She stated: “I am thrilled to join the leadership team at Foxwoods Resort Casino as we work to build this heritage-rich brand to new heights. As an industry pioneer, Foxwoods holds a unique position in the resort casino landscape and I look forward to leveraging my experience to foster continued innovation and customer-first approaches in creating an ever-evolving property experience.”