MGM-GVC Interactive LLC, the newly developed US strategic joint venture between MGM Resorts and GVC Holdings, has confirmed that it will utilize Sportradar as the exclusive data supplier for its US sports betting activities. The collaboration sees Sportradar adopt the role of lead data provider for MGM-GVC interactive’s new and existing land-based and digital properties.
Updating the market, MGM GVC Interactive’s new chief executive Adam Greenblatt backed Sportradar’s proven data services, stating that the sports intelligence firm would play an integral part in the joint-venture developing and delivering US sports betting’s leading market proposition.
“We have a clear and simple objective; to provide our US customers with the best and broadest range of betting products in the market,” he said. “Sportradar is a great partner to help us get there, enabling us to offer a huge spectrum of US sports events while leveraging off our global portfolio.”
Sportradar has been an active US sports data stakeholder since 2015, when it formed its US strategic unit, quickly securing official data distribution, collection and integrity monitoring partnerships with leading US pro-sports NBA, NFL, NHL and NASCAR.
The MGM-GVC data collaboration will cover a wide range of pre-match and live betting market services, alongside further functionalities such as bet stimulation content and as live match trackers.
Neale Deeley, VP gaming of sales for Sportradar, stated that the MGM-GVC was amongst the firm’s most important partnerships secured in 2018, with the new joint-venture likely to become a leading player in US sports new landscape.
“We have been preparing for the opening of the US market for some time now with an across the board ramp-up of our US sports betting offering, and we are delighted with this endorsement from MGM and GVC that all the hard work is delivering what world class betting operators are looking for,” he commented.