Sports betting technology provider Kambi says it is ready to make a ‘major splash’ in the US and European on-property sports wagering markets over the next 12 months, kicking-off with this week’s launch of DraftKings’ Sportsbook at the Resorts Casino in New Jersey.
Having already established itself in New Jersey’s online sports betting market, Kambi added that it is ready to replicate its success on-property and has at the ready more than 100 betting kiosks for its US customers. In addition, following a strengthening of its supply chain, the company announced it already has in place hardware partners ready to meet increased kiosk demand in 2019.
The ‘DraftKings Sportsbook at Resorts’ launch, which will feature a dozen betting kiosks, five over-the-counter points of sale and customised digital signage, providing Resorts with, said the company, the ‘most modern land-based wagering experience in New Jersey’.
The launch will quickly be followed by the firm’s debut in Pennsylvania, with installations of its on-property Sportsbook across three major casinos in the Keystone State. They will build on Kambi’s existing land-based footprint, which already encompasses on-property sportsbooks across casinos in Mexico and Cambodia, as well as sports betting parlors in Belgium.
Max Meltzer, chief commercial officer, commented: “We’re very excited about bringing our high-quality Sportsbook to brick and mortar establishments in the US, where operators are recognising the excellence of our on-property product, both from a technology and player experience perspective. In recent years, Kambi has invested heavily in developing a land-based solution that is on par with our online sportsbook and, as a result, we now have the most advanced product on the market, not just in the US, but globally.”
He added: “This is one of the key reasons why the likes of DraftKings, Rush Street Interactive and Parx Casino have chosen to offer our on-property product and why we are quickly becoming the number one choice for online and on-property sportsbooks on both sides of the Atlantic.”