Scientific Games has announced the launch of its newest multi-state lottery linked lottery game, DEAL OR NO DEAL. Operated in partnership with Endemol Shine Gaming, part of global content creator, producer and distributor Endemol Shine Group, the lottery game enables players to take part in a non-broadcast version of the DEAL OR NO DEAL game show for a chance to win up to $1m.
The instant scratch game will be available at lottery retailers in participating jurisdictions beginning in 2019. The game features a promotion with a second-chance opportunity to enter non-winning tickets to win a theme park vacation.
“Scientific Games and our game creation teams congratulate DEAL OR NO DEAL on the return of the show to prime time television,” said Kyle Rogers, executive vice president and general manager licensing for SG. “We look forward to our partnership with this phenomenal brand in our next blockbuster multi-state lottery game and players event. Like the television show, our lottery instant game and million dollar DEAL OR NO DEAL winner’s event will offer the chance for players to achieve lifelong dreams with exciting risks and rewards along the way.”
Mark Woollard, commercial director Endemol Shine Gaming, added: “The relaunch of DEAL OR NO DEAL in the US is testament to the show’s enduring appeal. There is huge appetite from audiences to engage with the series off-air, and Scientific Games is perfectly placed to deliver the excitement of the series to fans across the US.”