William Hill US has appointed Kenneth Fuchs, a leading digital executive who has held CEO and senior management positions at global technology and media companies, to the role of President of Digital.

“Our aim is to be the market leader in the US, with a presence in every state that legislates and the best retail and mobile experience on offer,” Philip Bowcock, Chief Executive Officer, William Hill, commented. “There’s a huge amount to play for, so it’s pleasing that we’re building the best possible team to go after it. Ken has deep digital expertise and will be a great asset as we build on the momentum we’ve generated in the US in recent months.”

Fuchs hails from STATS where he was CEO. The client list included Google, Apple, Amazon, ESPN, Microsoft, teams such as the New England Patriots and Golden States Warriors, as well as William Hill.

Prior to that he was VP of Yahoo Sports, Yahoo Finance and Yahoo Entertainment and Music, where he oversaw day-to-day operations and strategy for each vertical. During his time at Yahoo he led the development and growth of its Fantasy Sports business. He has also held senior leadership roles at Time Inc and Fox Interactive Media.

“We are excited to have Ken join our team,” said Joe Asher, Chief Executive Officer, William Hill US. “He has a proven record at leading technology/media companies and a strong digital background that will allow us to continue to innovate and enhance our digital offerings as additional states legalize sports betting.”

William Hill US currently operates 108 sportsbooks and a leading app in the state of Nevada. The firm is now operating in New Jersey at Monmouth Park Racetrack, Ocean Resort Casino, and Tropicana Atlantic City and is a licensed sports betting provider in several casinos in Mississippi, West Virginia, Pennsylvania, and Rhode Island.

“Sports betting is just getting started in the United States, and I’m thrilled to be joining one of the world’s most recognized and respected brands at such an exciting time,” Fuchs said. “William Hill US already has an established, successful business in Nevada and has made fantastic progress since sports betting was legalized elsewhere earlier this year. I look forward to working with the team in our pursuit of market leadership and delivering great digital and mobile experiences for our customers and partners.”