The Oneida Indian Nation will be bringing sports wagering to Upstate New York this year via a new licensing and branding partnership with Caesars Entertainment. The development, which is subject for review by the National Indian Gaming Commission, sees the launch of The Lounge with Caesars Sports at the nation’s Turning Stone, Yellow Brick Road Casino and Point Place Casino.
Under the terms of the deal, players will be able to exchange and redeem TS Rewards loyalty points, as well as have their player tier levels matched, for Total Rewards Points at all Caesars properties, with the same exchange available for Caesars players at Oneida Indian Nation properties. Caesars will also sponsor special player promotions and events at its new partner venues.
Oneida Indian Nation Representative and Nation Enterprises CEO Ray Halbritter said: “We are pleased to be joining forces with this world-renowned gaming leader. Like Oneida Nation Enterprises, Caesars has built its business on exceptional service, as well as a dedication to constant innovation. These shared values create the perfect synergy for a meaningful long-term partnership.”
Christian Stuart, Executive Vice President Gaming and Interactive Entertainment for Caesars, noted: “We are eagerly awaiting the National Indian Gaming Commission’s review of this innovative new partnership involving a licensing and branding arrangement. The Oneida Indian Nation has already established Turning Stone as the preeminent New York gaming destination, which makes the property and its sister casinos fitting partners for Caesars.”
He added: “When it comes to partnerships, Caesars seeks collaborators who share our commitment to exceeding guest expectations, and we are confident that The Lounge with Caesars Sports at Turning Stone, Yellow Brick Road Casino and Point Place Casino will be a top sports betting destination in New York.”