Atlantic City’s Borgata Hotel Casino & Spa will begin construction of a new venue that will integrate an entertaining bar experience with sports wagering. Adding more than $11m in development to Borgata’s resort, it is anticipated that the new facility will debut this summer.
The move is consistent with the firm’s approach to sports wagering. The casino made history last June when it became the first Atlantic City venue to accept a legal sports bet under new sports betting regulations in New Jersey. The historic wager came just three days after NJ Governor Phil Murphy signed a bill passed unanimously by the State Legislature, creating a regulated environment where licensed casinos may establish legal sports books.
“Since Borgata arrived in the Atlantic City market more than 15 years ago, we have maintained a steadfast dedication to property growth and development, with our new concept exemplifying this objective,” said Marcus Glover, President and Chief Operating Officer “We are proud to have been at the forefront of legalized sports betting in New Jersey and look forward to advancing our product with an innovative gaming and entertainment experience for our guests to enjoy.”
Since accepting its first bet, Borgata launched the playMGM NJ Sports mobile sports-betting app in the Garden State. Operated in partnership with GVC Holdings, the app features a full range of US and selected international sports with customers able to sign-up, deposit and withdraw cash directly from their mobile devices from any location in New Jersey.
As a part of MGM Resorts International, Borgata is able to draw upon a wealth of sports book experience. MGM possesses more than 25 years of sports wagering operations in Nevada, where the company’s resorts combine to write more than four million sports wagers each year with annual handle in excess of $1bn. It also enjoys strategic relationships with the NBA and WNBA, NHL, MLB, as well as the New York Jets.