Free-to-play (FTP) sports game provider SportCaller has inked a new deal with US sportsbook operator FanDuel. The parternship sees the former roll out a series of marquee games on its ‘light-to-deploy’ platform across the major American sports, starting with next month’s NCAA March Madness basketball tournament.
This agreement, said SportCaller, sees expansion of its growing footprint in the US market where it already enjoys an established foothold via its Super 8 and Super 5 Games for TVG. The new March Madness FTP also bolsters FanDuel’s ongoing commitment to bringing its users fresh games and jackpot formats in a bid to increase activity and player-engagement across all platforms and devices.
SportCaller’s portfolio now includes college sports, NBA, MLB, golf, tennis, UFC, boxing and NFL.
Lorcan Kelly, VP of sportsbook product at FanDuel, said: “SportCaller has been a good partner for the Paddy Power Betfair Group, and we’ve enjoyed teaming up with them on March Madness – an event whose huge popularity will naturally prove a solid acquisitions driver. The relationship has already elevated our expansive set of FTP games, and FanDuel looks forward to adding more over the sporting calendar to come.”
SportCaller MD Cillian Barry commented: “Having collaborated so successfully with Paddy Power Betfair over the past few years, it’s a real fillip for FanDuel to have chosen SportCaller as their partner in unlocking perhaps the most significant market of all. Their underlying expertise and consumer base are vast, so it’s going to be exciting to watch our games’ signature values of outstanding game play and bet-conversion map on to a wider range of US sports and events, driving player activity at every step.