iGaming and sportsbook platform provider, BtoBet, will strengthen its footprint across Latin America by becoming a beneficiary of The Logrand Entertainment and Ainsworth Technology alliance.

Building upon its existing relationship, Logrand and Ainsworth will launch new Mexican online gambling property – ‘Mustang Money’ – powered by BtoBet’s next generation Neuron Gaming platform.

Backed by Ainsworth’s knowledge of the market, and through a strategic alliance with The Logrand Group Entertainment, Mustang Money is set to offer Mexico’s punters a range of slots, table games and sports wagering opportunities across the real money online casino market.

BtoBet’s Chief Executive, Alessandro Fried, emphasised that the partnership between Ainsworth and Logrand demonstrates the provider’s commitment to offering technological solutions to the iGaming market.

He stated: “One of the main strengths that characterize our Neuron platforms is the high adaptability to the various market necessities, whether we are operating in a mature or emerging market.

“This, coupled with the very high standard of player experience that is synonymous with our iGaming solutions, fills me with confidence that the collaboration brought about by this partnership will evolve into a successful story that will grasp all the opportunities that the Latam market keeps in hold.”

BtoBet’s Neuron technology and casino management systems will give Mustang Money the opportunity to offer customers a platform that is designed to enhance the customer-player experience.

Felix Alcolea, Logrand’s Online Projects and IT manager commented on the new systems: “Neuron’s versatility and continual evolution will allow us to be in tune with an ever-changing industry. I am positive that through this partnership Mustang Money will emerge as a leader in the Mexican online gambling market, providing an excellent and unique experience to our fold of players.”

Ainsworth’s General Manager of Online Gaming and Interactive, Jason Lim added: “With a market share of almost 20% in the land-based casino gambling space in Mexico, Ainsworth is well positioned to transition into the online real money wagering space.”

According to Lim, Ainsworth’s experience in the operation of online and social gaming platforms across the world are considerably important factors in allowing the company to provide a unique perspective on online gaming.

Lim concluded: “The ability to offer a while label product that can adapt itself to different market regulatory conditions and operational scenarios gives BtoBet a competitive advantage when compared with other similar products on the market.”