Industry full-service online marketing agency Digital Fuel has been granted the green light to press forward with its US-market strategic initiatives having secured approval to operate services in New Jersey with an Ancillary Casino Service Industry Enterprise (ACSIE) license.
The ACSIE License is granted by the State of New Jersey’s Gaming Enforcement Division and State Assembly. It will enable the firm to formalize commercial and representative agreements for gambling marketing services undertaken within the Garden State.
Updating the media, Founder and Chief Executive Toby Oddy confirmed he was pleased to have completed a two-year directive for the marketing agency. Furthermore, he revealed that Digital Fuel would move to launch initial media buying and planning, affiliate and player acquisition services for NJ betting incumbents.
“There has never been a more exciting opportunity within the sports betting community as the explosion of demand for sports wagering products in the USA shows no sign of slowing down and Digital Fuel is delighted to be among the first US pioneers in the highly competitive wagering customer acquisition space.”
Oddy added: “Our ACSIE License application reflects our commitment to helping shape the development of New Jersey’s fledgling sports betting market as we ensure the responsible approach to affiliate licensing and regulation becomes the model adopted US-wide as sports betting sweeps the nation.”
Founded in 2013, Digital Fuel has rapidly expanded its global reach adding offices in Hong Kong and New York to its Australia and UK home bases, allowing for round-the-clock servicing of clients in the igaming and online betting space.