As a journalist you know you’re in for a challenge when the headline and logo on a press release weigh in with more column inches than the body matter of the story it is purporting to tell. Case in point: the official statement yesterday from Scientific Games regarding its hook up with Wynn Resorts.
We’re not criticizing in the least, but to say it offered up way more questions than answers would be under statement to the point of no return. What we do know, for sure, is that Scientific Games Corporation will partner with Wynn Resorts to support the launch of the latter’s “unique digital sports betting and iGaming applications in the US”.
According to the brief but beautifully formed statement, Wynn Resorts intends to initially launch in New Jersey and utilize several Scientific Games products and services including, it said, a sports betting and igaming system; a managed sports trading service; and Scientific Games’ market-leading content aggregation system that is home to more than 2,000 digital games such as 88 Fortunes, Raging Rhino, Zeus and more.
We also know that Wynn is already engaged in a strategic partnership with Maltese firm BetBull which was formed last year to pursue sports betting opportunities in the emerging US market. The idea, according to a similarly brief statement at the time, was to “…position both parties to capitalize on the developing US opportunity by combining Wynn Resort’s nationally recognized brand with BetBull’s digital sports betting operations capabilities and technology”.
What this new partnership with SG will mean for that deal remains to be seen given that BetBull’s part of the agreement is to deliver the technology. Wynn also made a 22.5 per cent minority equity investment in the firm when the deal was struck.
The other big question mark concerns New Jersey, specifically how Wynn plans to formalize its ambitions to operate there. Outside of its existing Nevada and Massachusetts terrestrial casinos, the firm currently has no presence or license in the Garden State and would need to ally with a land-based operator there.
And, coming so late to the game, it will be playing catch up. As of now, New Jersey is already home to Caesars, Tropicana, Borgata, Golden Nugget, Hard Rock Atlantic City, Resorts and Ocean Resort, all of which have an online casino presence as well as online sports betting.