Casino content developer NetEnt has announced a new agreement alongside DraftKings within the regulated New Jersey market, the region in which the company secured its first permanent online gaming license in the US.
Following being granted a permanent Casino Service Industry Enterprise license from the New Jersey Division of Gaming Enforcement earlier this year, NetEnt and DraftKings have entered into a “landmark” online casino supplier agreement.
The firm has announced an intention to increase its footprint in the regulated online gambling market in New Jersey, with latest agreement alongside the US operator the latest step in the quest.
In the coming weeks it is said that a large selection of NetEnt casino games will be launched and available to Draftkings players.
Erik Nyman, Managing Director of NetEnt Americas, commented: “We are very excited to have landed a deal with DraftKings. As the world leader in fantasy sports, with a large player base they will add a new dimension to the market and we are confident that their players will enjoy our popular games.”
The company has also released its latest set of financial results, with the interim report for 2019’s first quarter seeing declining revenues due to the Nordic markets, and Sweden in particular, which “accounted for almost the entire slowdown”
However several moves made in the US, which has also seen NetEnt received authorization to deliver games in Pennsylvania as well as securing a contract alongside Greenwood Gaming and Entertainment’s Parx Casino, lauded as important events during the January to March period.
Therese Hillman, group CEO of NetEnt, explained: “In the US, we see continuing strong growth in New Jersey, a market that still has much lower online penetration than the Nordic markets and hence the potential to grow for many years to come. For Pennsylvania, the latest estimate is that the market will open in July.”
