PokerStars has strengthened its partnership with UFC, confirming the voice of the Octagon Bruce Buffer, UFC heavyweight champion Daniel Cormier and number 12 ranked light heavyweight Johnny Walker as new brand ambassadors.
All three new ambassadors played a prominent role at a special press event following the weigh ins of last weekend’s UFC 237, which celebrated the collaboration and the launch of PokerStars’ first co-branded product, UFC Spin & Go’s, while also looking ahead to the many products, promotions and experiences the partnership will bring.
Christopher Coyne, Chief Marketing Officer, Stars Interactive Group commented: “To have such exciting names joining team PokerStars further epitomises our partnership with UFC as we look to bring the thrill of the Octagon closer to our customers.
“We are delighted that fans have really celebrated with us through our activity in the build-up to UFC 237 and we can’t wait to bring more new experiences to our fans as we develop our partnership with UFC. Expect to see these major stars getting involved in promotions, events, campaigns, content and more.”
The newest members of team PokerStars were welcomed into the fold by PokerStars Ambassador and poker pro Andre Akkari. “For me and for many Brazilians, poker and MMA are passions,” said Akkari. “To give poker fans opportunities to engage with the UFC and to give UFC fans more ways to engage with what they love is really exciting. It’s an honour to have such incredible athletes in our corner.”
Bruce Buffer spoke of the new partnership: “This partnership brings together two heavyweights of the entertainment world and, luckily for me, two of my great passions. I’ve been a poker player all my life. I’m a regular at the tables in my hometown and I remember seeing Moneymaker’s legendary performance back in 2003 right before he became a member of team PokerStars. To join him alongside this great line-up of athletes and poker pros is a great honor for me.”
“I’m thrilled to represent PokerStars on their journey with the UFC. I love a challenge and any opportunity to sharpen my game,” said Johnny Walker. “PokerStars are the best at what they do. Just like the UFC. It makes sense to bring such world class acts together to offer more exciting opportunities to fans around the world.”