Enthusiast Gaming has confirmed it has entered into a merger with Aquilini Gameco and Luminosity to form a publicly traded esports and gaming media organization in North America.
Closure of the deal will see the creation of an organization with $22m in pro forma revenue and $36m in cash, with combined global audience reach of approximately 200 million, said a statement.
The new enterprise will, it added, have merged assets and reach to include seven esports teams, including management of the Vancouver Titans Overwatch League franchise, 40 esports influencers, 80-plus gaming media websites, and more than 900 YouTube and Twitch channels.
Enthusiast Gaming’s extensive media network and gamer data, combined with Luminosity’s championship caliber teams and brand equity, are also expected to drive further audience growth.
Menashe Kestenbaum, CEO of Enthusiast Gaming commented: “Our vision has always been to build the largest, vertically integrated esports and gaming company in the world. The merger with Aquilini GameCo and Luminosity was a strategic decision that positions us as a dominant player in the gaming industry and unlocks access to Luminosity’s 50 million dedicated esports fans and one of the largest esports franchises.
“Through our successful monetization strategy, we will gain extremely valuable knowledge and information on the demographic that will revolutionize the advertising opportunities we can offer to brands and sponsors.”