Casadeapostas.com, a client of sports and betting services provider Betradar is making its mark on the thriving Brazilian market by sponsoring top football clubs Bahia, Botafogo, Cruzeiro and Santos.
Under the terms of the partnerships, Brazil-based Casadeapostas.com is benefitting from front-of-shirt exposure as well as access to a tailored package of rights for each club, featuring digital and activation opportunities to engage with fans of the country’s most popular sport.
All four clubs currently compete in the Campeonato Brasileiro Série A which runs until December 2019.
The partnership opportunities were facilitated by Sportradar’s holistic marketing solution ad:s, which capitalizes on the company’s position at the intersection of sports and betting to deliver tailor made marketing proposals that help bookmakers stand out from the crowd.
Casadeapostas.com is part of a growing number of betting businesses looking to streamline and maximize their advertising and sponsorship opportunities through ad:s.
Hans Schleier at Casadeapostas.com said: “We are very proud to partner with each of these prominent clubs, each with their own history and successes. Casadeapostas.com are a brand with ambitious plans for our home market. We look forward to working with the clubs and Sportradar to further activate these partnerships together and bring excitement to football fans around Brazil.”
Hampus Lofkvist, Sportradar’s Director, Global Sponsorship, said: “We want to congratulate the team at Casadeapostas.com on their official partnership with four of Brazil’s top clubs. This is a major move that will enhance the brand’s visibility and connect them with fans throughout Brazil and the wider continent.
“Partnerships such as this give us further confidence that Sportradar ad:s will continue to support bookmakers around the world with their marketing efforts. We look forward to working with Casadeapostas.com and the clubs to ensure a mutually successful collaboration.”