Toronto TSX-listed The Stars Group Inc has bolstered its current partnership with global charity partner ‘Right to Play’ after choosing to extend the alliance for a further two years.
The extension will see the duo try to raise £1m ($1.3m) which will go towards providing education for the world’s poorest and most vulnerable children.
“The Stars Group is delighted to continue its partnership with Right To Play. The vital funds raised have made and will continue to make such a positive impact to so many children around the world,” said Sue Hammett, Head of Corporate Giving at The Stars Group.
“We are aiming to raise a further £1 million over the next two years with lots of exciting Helping Hands fundraising initiatives to come.”
Right to Play is an international charity foundation founded upon the development of educational and teacher training communities in countries impacted by war, poverty, and disease in Africa, Asia, the Middle East, and North America.
Right to Play has acted as the charity partner of Stars Group flagship brand PokerStars since 2014, a partnership formed through its corporate fundraising programme ‘Helping Hands’.
Since the charity was set up in 2000, PokerStars players and staff have helped raise more than £1.7 million in funds donated to underprivileged communities, improving education networks and resources.
Last month, PokerStars was also named as the main sponsor of the 2019 Right To Play Sports Quiz, which took place at Leonardo Royal Hotel London St. Paul’s and raised £262,000. PokerStars has sponsored the Right To Play Sports Quiz since 2016, with the event raising more than £777,000 in total.
“We’re thrilled that our longstanding partner The Stars Group has committed to working with Right To Play for a further two years,” said Nikki Skipper, National Director of Right To Play UK.
“Here at Right To Play, we know that play is a powerful tool to help children process the world around them, cope with severe adversity and increase their opportunities in life. With the support of partners like The Stars Group we can continue to have a huge impact on their lives and help them rise above adversity. We’re excited to work with The Stars Group employees and customers to continue to make a difference.”