Online sports betting and live casino operator 188BET has strengthened its South American portfolio after being confirmed as the new ‘digital partner’ of Brazilian Serie A football side Clube Atlético Mineiro.
The new deal, according to the Belo Horizonte football club, will be a ‘commission-based partnership’ in which the team will refer its customers towards the online bookmaker. It has also been clarified that 188BET will not hold a matchday presence nor sponsorship profile with the club, but rather will maintain a digital partnership.
As it stands, Brazillian sports clubs have been cautious when establishing partnerships with gambling operators in lieu of national stakeholders clarifying the mandate of the Senate approved Bill MP-846, which has drafted ‘initial provisions’ for a regulated sports betting framework (yet to be finalised).
Brazilian news sources report that Atlético Mineiro becomes the eighth Brasileirao Serie A football club to form a betting partnership/sponsorship since the start of 2019.
Clubs across Brazil have recently seen partnerships established between CasadeApostas.com and Santos, Botafogo, Cruzeiro and Bahia, whilst European operator NetBet has partnered with Fortaleza and Vasco de Gama.
Meanwhile Sao Paulo ‘Big 4’ football club Corinthians announced that MarjoSports would be featured as its new shirt sleeve sponsor.