Pennsylvania-based PARX Racing has confirmed a multi-year partnership with 24/7 betting services supplier, Sports Information Services (SIS) which will see content from at least 1,530 of its races distributed around the world.
Under the terms of the new alliance, SIS has been named the exclusive distributor of live pictures and data from the racecourse, with the content made available to SIS’s operator partners as part of its international retail channels, as well as its 24/7 Live Horse Racing Channel and 24/7 Live Horse & Greyhound Channel.
Speaking about the new partnership, John Dixon, Chief Operating Officer at PARX, commented: “We are pleased to have agreed a partnership with SIS as they have an established reputation for distributing live racing to operators all around the world and it made strategic sense for us to partner with them.
“Through this new exclusive deal, we are sure that more people than ever before will be able to see the exciting action from our racecourse.”
The new partnership bolsters SIS’s international offerings, having recently penned similar agreements to broadcast live pictures from Singapore’s premier racecourse in Kranji, as well as the Hipódromo Argentino de Palermo racecourse in Buenos Aires.
Simon Fraser, Head of International Horse Racing at SIS, added: “Securing the exclusive rights to deliver live pictures and data from one of the US’s leading racecourses is a major boost to our international offering.
“These additional races further enhance our 24/7 racing service, providing even more quality betting opportunities throughout the day, regardless of time zone, with content that will appeal to bettors, and help drive betting turnover for operators.”
