William Hill’s sportsbook at the Inn of the Mountain Gods Resort & Casino in New Mexico has opened its doors to sports fans and visitors. Members of the Mescalero Apache Tribe and Holly Holm participated in the grand opening celebrations which included a ribbon cutting ceremony and the first ceremonial bet placed in the sportsbook.
The Mescalero Apache Tribe President Arthur “Butch” Blazer and Vice President Gabe Aguilar each bet $100 for the Cowboys to win the super bowl. Holly Holm placed a $100 bet on Cyborg to beat Spencer in UFC 240.
The new sportsbook is located inside the casino between the Big Game Sports Bar and the Apache Spirit Club. Featuring 12 43-inch televisions and high-top seating, this newly renovated space will provide guests with a high-energy place to gather with friends and enjoy the upcoming football season as well as their favorite teams year-round.
This partnership marks the first sportsbook powered by William Hill in New Mexico and is the first tribal agreement for William Hill outside of Nevada. Bettors also will have access to the bookmaker’s wagering technology, kiosks and InPlay wagering menu.
Speaking in an earlier statement in advance of the opening David Grolman, President of Retail for William Hill US, said: “Working with the Mescalero Apache Tribe and the National Indian Gaming Commission on this partnership agreement was important to us. Inn of the Mountain Gods is one of the premier resorts and casinos in the southwest and together we plan to bring a first-class experience to sports fans in the region.”