In an update this week, Caesars Entertainment has reported strong progress in the US post-PASPA sports wagering sector, noting the successful launch of new businesses and strategic partnerships.
The firm confirmed that since last August it has expanded its sports betting footprint to include Caesars branded sports books in seven states – Nevada, New Jersey, Pennsylvania, Mississippi, Iowa, Indiana and New York – totaling 29 locations in operation by the end of September.
In addition, the company now offers mobile sports betting in Nevada, New Jersey and, pending regulatory approval, will launch in Pennsylvania Q4 2019. One of Caesars Entertainment’s properties in Biloxi, Mississippi, for example, has experienced a month over month attendance increase of 10%, beverage sales up 300% and improved overall gaming revenue from new-to-brand and re-activated customers as a result of the new sports book opening.
Christian Stuart, Executive Vice President of Gaming & Interactive, commented: “The sports betting landscape continues to evolve and Caesars Entertainment is leading the industry by offering new and innovative ways for fans to engage with sports-related content while placing their bets in a sports book or through a mobile app.”
He added: “Our coveted partnerships, especially those in the broadcast space, have increased brand recognition for Caesars while also providing guests and sports fans new sports betting related content and experiences to enjoy.”
Caesars Entertainment is the official supplier of odds information for ESPN and Turner Sports, two of the most influential brands in all of sports media. Both companies are engaging fans through broadcast studios at The LINQ Hotel & Experience (ESPN studio opening this winter) and Caesars Palace (Bleacher Report) on the Las Vegas Strip.