The NFL’s New York Jets franchise and 888casino NJ have linked up with a new sponsorship agreement that sees the company’s promotional materials displayed significantly throughout the MetLife Stadium at home games.
Reported by WSN, it was confirmed that this is the second gaming deal completed by the franchise which signed up MGM as an official gaming partner last year. This latest alliance, however, represents the team’s first deal with a physical gaming location and makes the casino operator an official club sponsor.
For 888, the agreement with the Jets gives the company a presence in the New Jersey gambling market where companies are already competing intensely for market share.
Quoted by WSN, Yaniv Sherman, Head of Group Commercial Development at 888, said: “We couldn’t be happier with this deal. Partnering up with the New York Jets is a dream come true for us. We are so excited to be the first NJ online casino to sponsor an NFL team.
“At 888casino NJ, we are always looking to score huge wins – this one certainly ranks right up there among the best of them. We look forward to supporting the New York Jets in every way by promoting them to the best of our abilities.”
Under the terms of the deal 888casino NJ will feature the Jets on their website and in reciprocation, 888’s branding will be displayed in the team stadium and other locations.
Additionally, 888casino NJ will also be allowed to use the New York Jets logo and other branding in marketing materials, advertisements during games and throughout the team’s online and social media spaces.
