Sports data and content supplier Sportradar, already strengthening its presence in the US, will now be able to offer a full-service B2B data, betting, trading and player management platform Stateside following its acquisition this week of omnichannel business platform Optima.
The acquisition of Spain based Optima will, said the firm, create a global ‘one-stop-shop’ technology and services business capable of offering a complete turnkey solution including a dedicated sports betting and igaming platform supported by existing leading sports data, risk management and marketing services.
Sportradar CEO Carsten Koerl explained: “This acquisition puts us in prime position to achieve our aim of becoming the world’s leading supplier of modular turnkey betting services and solutions. Optima utilizes the very best-in-breed technology to provide their clients with the most advanced and flexible platforms and having a 360-degree product portfolio is a key part of our future growth strategy. We are delighted to welcome them to the Sportradar family.”
Jacob Lopez, CEO of Optima, stated: “Optima joining Sportradar is the next natural step in the achievement of our company vision. Sportradar is an organisation that I have admired for a very long time, and we couldn’t be happier to be joining forces with them.
“There are numerous and evident product synergies between the two companies and it really is the perfect fit in terms of a fully integrated one-stop shop solution for sports betting and e-gaming operators around the world.
“We are excited about the potential of the combination of the leading trading, risk management and betting entertainment services with the leading integral omnichannel sports betting and gaming platform. We are fully committed to a common vision and will work hard to continue ensuring Sportradar also offers the leading platform services for the group.”
As a key part of Sportradar’s future growth strategy, the company believes it can now offer the entire betting and gaming value chain in both established and emerging markets such as the US as they regulate.
The company also confirmed that its sports data and risk management services will continue to be platform-agnostic, expanding the current catalogue of services to operators, with the ‘excellent level of flexibility, support and product quality that currently is available to existing partners and customers’.
Moreover, it promised that the existing and future sportsbook platform provider partnerships will remain unaffected and enabling bookmakers to integrate Sportradar’s services to their own in-house or third-party platform.