In its first full month of regulated sports betting, players in Iowa placed a total of $38.5m in sports bets according to the Iowa Racing and Gaming Commission.

Figures have shown that sports betting revenue for The Hawkeye State have amounted to $4.96m, with licensed operators having contributed $334,553 in tax last month. 

Online gambling proved to be the most popular form of sports betting, with total online sports betting spend amounting to $21.8m, while operators generated $2.0m in collective revenue from internet wagering.

The regulated market in Iowa went live on August 15, and generated $2.2m in its first two weeks. In September’s figures, retail locations appeared to generate higher revenues for licensees, with operators reporting revenues of $2.9m despite lower levels of customer spending – reported as $16.7m.

The William Hill-powered offering at the Prairie Meadows Racetrack and Casino was recorded as having generated the highest revenues at $1.5m, with punters placing $14.5m in bets. This was followed by Penn National Gaming’s Ameristar Casino Hotel Council Bluffs, which collected  $613,220 from $3.8m in sports bets. 

The Diamond Jo facility in Worth recorded $525,409 in retail-only revenue from a handle of $2.3m, while the Horseshoe Casino Council Bluffs, the Caesars Entertainment-owned venue running a Scientific Games sportsbook, followed with $464,210 in revenue and a handle of $2.4m.

The Isle Casino Hotel in Waterloo posted revenues of $350,467, the lowest of the sports betting sites, however noted the third highest sports betting handle of $3.5m.

Diamond Jo in Dubuque fell just short of the $200,000 mark with revenue of $198,134 and a handle of $978,826, while The Catfish Bend Casino, Grand Falls Casino Resort, Hard Rock Casino, Harrah’s Council Bluffs Casino and Resort, Isle of Capri Bettendorf, Lakeside Casino, Q Casino and Rhythm City Casino also reported revenue under $200,000 last month.