National Hockey League (NHL) franchise the Las Vegas Golden Knights has penned a multi-year partnership with International Game Technology (IGT) which will become the latest firm to align with the outfit.
Coming into existence following an owners vote of expansion, the Knights began their inaugural season in 2017/18 when the outside shots made the Stanley Cup finals, only to fall at the final hurdle as the Washington Capitals secured victory.
Vegas Golden Knights President Kerry Bubolz has confirmed that IGT will become an Official Partner of the NHL side, and will feature heavily across the Vegas Golden Knights web and social media platforms.
“We are thrilled to be Official Partners with IGT,” said Vegas Golden Knights President Kerry Bubolz. “IGT will bring a globally known presence to our digital network, as well as game days around T-Mobile Arena which will enhance our overall fan experience.”
IGT will also be promoted outside of the T-Mobile Arena within Toshiba Plaza before home games, as well as being incorporated into various in-game elements, including the ‘make noise’ prompt and ‘jackpot bonanza’ game during intermissions.
The Vegas Golden Knights has already secured a number of partnerships across the gambling industry, as evidenced by a number of previous marketing partnerships secured, including Cosmopolitan of Las Vegas, Golden Entertainment, Hard Rock Hotel and Casino, MGM Resorts International, Resorts World Las Vegas, San Manuel Casino, Station Casinos, the D Las Vegas, William Hill and Wynn Resorts.