A further five years have been added to the existing supply deal between Scientific Games Corporation and the British Columbia Lottery Corporation which will see the partnership run through to 2024.
Under the auspices of the broader agreement, Scientific Games will provide a fully upgraded suite of digital sports betting and igaming solutions, including player account management services.
BCLC will now have access to the full range of SG’s OpenSports sports betting product suite, including promotions, scoreboards, and seamless user interface.
Jordan Levin, Group Chief Executive of SG Digital, said: “We’ve worked closely with BCLC for years, and we’re excited to continue building momentum with them in the Canadian market. Our gaming platforms and sportsbook solutions are a perfect fit for their large audience, and the continued trust, confidence, and innovation on both sides will drive positive growth in the industry.”
Cameron Adams, Interim VP, Digital & Enterprise Services at BCLC, stated: “We’re excited to continue our relationship with Scientific Games and offer a comprehensive array of sports betting technology to our players. Scientific Games has helped power significant growth for BCLC’s PlayNow.com digital gaming site over the past several years, and this will help us to continue to grow and evolve our customer experiences into the future.”
