National Football League (NFL) franchise the Philadelphia Eagles has announced a multi-year partnership with Kindred Group subsidiary, Unibet.
The sponsorship deal, which doubles as the Eagles’ first ever casino partnership, will see the online gambling operator benefit from a permanent branding presence across the Lincoln Financial Field, the home stadium of the franchise, specifically on the northwest suites on the main concourse as well as on the ‘Eagles Nest Tower,’ the stadium’s digital billboard.
Arnas Janickas, head of U.S. marketing at Unibet, added: “As we look to grow our footprint in the US, it only made sense to partner with one of the largest, most respected and loved teams in the NFL. The Eagles unmatched fan engagement and relentless innovation in digital space definitely helped to make this partnership a reality.”
Despite the deal not including promotional rights for sports betting, Unibet is set to receive exposure across a number of the Eagles’ digital and print assets which include team publications, social media channels and PhiladelphiaEagles.com.
Catherine Carlson, senior vice president of revenue and strategy of the Philadelphia Eagles, discussed the deal: “Unibet’s reputation as a global leader in the online gambling space has helped the company establish a strong, emerging footprint in the Philadelphia market. We are proud to align ourselves with a company that is fully dedicated to innovation, the customer experience, and responsible gaming.”
The deal is the latest sports partnership involving Unibet and follows on from the the online gambling operator’s September New Jersey debut in which it announced a deal with National Hockey League team the NJ Devils as well as launching its Kambi-powered sportsbook in partnership with Mohegan Sun Pocono.
