Rush Street Interactive (RSI) has hailed Indiana sports fans as among the most knowledgeable of US sports bettors since going live in the state with BetRivers.com, in partnership with French Lick Casino.
According to the sportsbook operator, by the end of October it became apparent that sports bettors in Indiana knew what they were doing. The hold percentage, for both retail and online/mobile, there is significantly lower than in other states where RSI operates legal sports betting, suggesting that Indiana players are winning more.
RSI operates BetRivers.com (Indiana and Pennsylvania) and Playsugarhouse.com (Pennsylvania and New Jersey) as well as the brick and mortar sportsbook at French Lick and Rivers Casinos in Pittsburgh, Philadelphia and Schenectady, NY.
The BetRivers sportsbook at French Lick Casino and Resort had a 5.1% hold, which is less than half of what the other three brick and mortar in-casino sportbooks RSI operates have combined, meaning that Indiana bettors are winning twice as much in relative terms.
Even with online/mobile, the hold was more than 10% lower in Indiana compared to the other sites/apps in RSI’s portfolio. In particular, added the company, NFL betting is where bettors from Indiana show off their knowledge. Bettors in Indiana have had 50% more winning days against the book, when compared to the rest of the online/mobile portfolio of sites operated by RSI.
“We aren’t surprised that bettors in Indiana know their football,” commented Matt Stetz, COO of Rush Street Interactive. “Colts nation is very strong and knowledgeable. We are very curious to see how college basketball will do in the Hoosier state, with it being such a strong and favored tradition in Indiana.”
The firm also noted that Colts nation is not only knowledgeable about the home team. The biggest wins for bettors this season so far are on Chiefs at Broncos, Packers at Chiefs and Browns at Patriots games.