Kindred Group brand Unibet has been unveiled this week as an Authorized Sports Betting Operator of the NBA. Under the terms of the agreement Unibet will now have access to official NBA betting data which, said the firm, will further improve its “…already strong customer experience”.
As well as access to official NBA betting data the company can utilize league marks across its online and mobile platforms in the United States. Additionally, the two will work closely together to ensure best-in-class practices to protect the integrity of NBA games.
Manuel Stan, SVP Kindred US, commented on the partnership, saying: “We are very proud to team with the NBA. This will add further customer value to an already first-class betting experience thanks to official NBA betting data and league marks across our mobile and retail platforms.
“Kindred shares the NBA’s view on a legal and sustainable sports betting market, which makes this partnership a perfect match.”
News of the NBA deal follows on from the recent announcement that Kindred’s Unibet brand has gone live in Pennsylvania, with sports bettors there now able to wager online in conjunction with Mohegan Gaming and Entertainment.