Sports betting network VSiN (Vegas Stats & Information Network) has confirmed the appointment of Derek Van Nostran as the its first Chief Marketing Officer. The digital marketing and OTT industry leader joins from Sinclair Digital, where he was head of OTT marketing.
Van Nostran will head VSiN’s strategic marketing efforts to grow audiences across platforms, increase advertising revenue, drive distribution to OTT platforms, and continue to develop the VSiN brand identity.
“We couldn’t be more excited to add Derek to the growing VSiN team,” said Brian Musburger, founder and CEO. “His experience and track record of driving growth at both startups and media giants like Sinclair, CNN and The Weather Channel will be invaluable as we work to maintain and exceed the extraordinary growth we’ve achieved by capitalizing on the multibillion-dollar sports betting opportunity.”
VSiN said that it continues to over perform in all key metrics with “…stellar year-over-year growth in audience, video streaming hours, distribution partnerships, and revenue”. Recently signed and pending agreements with new distribution outlets will expand on these results, added the firm, as it continues to identify and pursue opportunities to fully distribute the video network in 2020.
“This is a once-in-a-career opportunity to join an industry that is experiencing exponential growth with a brand that has already established itself as the leader,” said Van Nostran. “The whole team is phenomenal. We have the opportunity to expand the existing VSiN experience and create a lifestyle brand that will change how sports are consumed.”