Scientific Games will provide sports betting and igaming at Battle Creek’s FireKeepers Casino Hotel in recently regulated Michigan. The firm will launch retail sports betting there as well as online sports betting and igaming across the entire state once regulations allow.
FireKeepers Casino will utilize SG’s OpenSports modular sportsbook solution that empowers operators to choose the technologies and services that best benefit their business. The launch in Michigan will include end-to-end retail sports betting solutions and a comprehensive data feed from Don Best Sports, the firm’s managed trading service.
Additionally, the casino will receive igaming content via SG’s OpenGaming content aggregation platform. Once approved by state and tribal regulators, the company’s portfolio of US-available slot games will launch online for players across the state.
Jordan Levin, Group Chief Executive for SG Digital, said: “We’re incredibly excited to launch with FireKeepers Casino. They’re a leader in the Michigan gaming space, and their large core group of satisfied gamers already have a top-notch land-based gaming and entertainment experience. With the passing of this new bill, Scientific Games is excited and honored to help FireKeepers Casino translate and expand the sports and igaming player experiences across all of Michigan.”
Kathy George, CEO at FireKeepers, said: “Our goal is to create a 360-degree entertainment experience, and we’re building on the success of our award-winning casino, outstanding dining, entertainment and Four Diamond rated hotel. We are also actively building with the construction of a second hotel tower.
“We are proud of our existing partnerships to put FireKeepers at the forefront of Michigan’s betting landscape. We’re the title corporate sponsor of the NASCAR FireKeepers Casino 400 held annually at the Michigan Speedway, a testament to our dedication to creating that full-service entertainment ecosystem. In partnership with Scientific Games, we’re thrilled to offer sports betting and igaming both online and in our upscale property.”
