South American Football Confederation CONMEBOL has agreed to a new partnership with sports AI and data specialist Stats Perform. The alliance sees the latter appointed as the official data provider for the governing body.
Under the terms of the four-year deal Stats Perform will exclusively collect and manage data from the most important competitions in Latin America, including Copa CONMEBOL America, CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa.
The deal, said CONMEBOL, reinforces its commitment to ensuring that the media and technology partners covering its competitions are provided with the highest quality data to bring every match to life for fans around the world.
Through the partnership, the two organizations and their partners – including broadcast partner MediaPro – will work to create unique experiences across traditional broadcast channels including FOX Sports and Globo, OTT platforms including DAZN and Facebook, digital media, brands, sponsors, fantasy games and more.
Detailed data will be delivered through an extensive range of feeds, providing the raw detail required to power broadcast graphics, automated highlights, fantasy experiences and digital match centers.
Extensive preview packs will be created by Stats Perform’s editorial team and made available ahead of all CONMEBOL competitions and matches. These packs serve a variety of functions, including the production of data-driven match previews or to support broadcast operations and commentators. The team will also produce the CONMEBOL ranking system ahead of the Libertadores draw for the next four years, starting in 2019.
Alex Rice, Chief Rights Officer, Stats Perform, said: “We’re delighted to announce that we will be CONMEBOL’s Official Data Partner. This partnership will see us working closely with CONMEBOL to deliver the best quality data, giving the competition control of their data rights and access to Stats Perform’s expertise and sales network.”
Juan Emilio Roa, Commercial Director of CONMEBOL, said: “Through our new partnership with Stats Perform, we have access to the biggest sports AI and data provider to help expand our exposure worldwide. Through this partnership, our broadcast and media providers will have access to detailed information about each match, team and player, which will provide more compelling stories and insights for fans. We look forward to bringing this excitement to football fans worldwide.”
