Sports data and editorial specialist Daily Racing Form, part of the Sports Information Group (SIG), has entered into a four-year exclusive agreement with Station Casinos to provide the Daily Racing Form to eight of its race and sports books across the Las Vegas regional market.
Under the terms of the agreement, DRF’s media offerings will be the official racing content provided to race players at the Station Casinos properties of Red Rock Resort, Green Valley Ranch, Santa Fe Station, Sunset Station, Palace Station, Boulder Station, Texas Station and Fiesta Henderson.
Publishing up to 2,000 unique pages of statistical and editorial copy every day, in as many as 20 daily editions, 364 days a year, Daily Racing Form is the only daily newspaper in the US dedicated solely to the coverage of a single sport and is considered the go-to resource for the thoroughbred racing industry.
On DRF.com, the leading online horse racing destination, and through its digital apps, Daily Racing Form now offers an integrated digital experience that seamlessly combines data, proprietary handicapping tools, premium content, video, and wagering for horseplayers and dedicated coverage to the breeding industry.
“We are thrilled to announce this new partnership with Station Casinos to provide the Daily Racing Form to eight world-class properties in Nevada,” said the firm’s CEO Itay Fisher. “This is an exciting step in our ongoing plan to drive increased engagement among both dedicated readers as well as new audiences, and continue to strategically grow the DRF brand in the Las Vegas market. We are confident that this agreement will further enhance the horse racing experience for players and guests in the area.”
“Daily Racing Form is an iconic brand in horse racing, and we are pleased to partner with them as we continue to elevate our premier race and sports books,” said Art Manteris, Vice President of Race and Sports Operations at Station Casinos. “We look forward to offering DRF’s extensive print and digital offerings as we maintain our commitment to providing a high-value entertainment experience for our guests.”