The XFL American football league, which officially kicked off its season this week, has added sports data and content provider Sportradar to a growing list of official partners.
As an official sports data partner of the league, Sportradar will supply a play-by-play data feed specifically designed for media usage, including websites, apps and digital platforms like fantasy sports.
The aim is to ensure that anyone following XFL games and engaging with league content has access to the most up-to-date data and statistics.
“We are delighted to be partnering with the XFL in its inaugural season as an official sports data partner,” said Steve Byrd, Head of Global Strategic Partnerships at Sportradar. “There is a big appetite amongst the media industry for the XFL’s official data. We’re looking forward to delivering this coveted content to our media partners and, ultimately, the fans.”
“Sportradar is a leader in the distribution of sports data and content and adding their expertise to our world will allow us to broaden our reach,” said Jeffrey Pollack, President and COO of the XFL. “Through this partnership our fans will have even more access and opportunities to engage with our games, teams and players.”
The deal adds to Sportradar’s official data partnerships with US leagues that currently include the NBA, the NFL, the NHL, MLB and NASCAR.